There’s a real art to great radio. It’s not just about hitting play – it’s about crafting a listening experience that feels natural, exciting, and easy to enjoy.

Whether you’re broadcasting to thousands or just a handful of listeners, the start of any show is crucial. That first minute matters. It’s where you hook someone in – or lose them. So rather than starting with beatmixes or ad breaks, hit the ground running. Jump into the music with energy. A tight station ID, a short ramp, and a strong track – that’s what keeps people listening.

Many online and community/hospital stations are lucky enough to have complete freedom with music choices. That’s powerful – but it also comes with responsibility. Before you play a track, it’s worth asking:

• • Would I personally enjoy this?

• • Does it make sense in the context of my show?

• • Would I play this to a room of 100 people?

Your music means more than you think. Every choice you make has the power to shape someone’s mood, soundtrack their day, or even help them discover something new.

You’re not just catering for one person – whether it’s a mate who requested a weird remix or a track you personally love. You’re playing to a whole audience. It’s about finding that balance between personality and mass appeal.

Just because something’s been requested doesn’t mean it has to be played. And while the odd tongue-in-cheek track can work, it’s important to remember: not every listener is in on the joke. For many, radio is background noise – something that quietly sets the mood for their day. What’s hilarious in-studio might sound confusing, annoying, or just plain off to someone tuning in while working or driving. Think about what you’re curating.

If there’s one thing you take away from this, keep things sharp, relevant and a good listen.